There are two interesting things that came up in the aftermath of MMFF 2012. One, Filipinos would prefer entertaining movies than quality movies. In other words, they prefer to laugh, cry, and scream instead of pondering and reflecting on the sights and sounds that they see in a quality movie like Thy Womb. Second, only a handful Filipinos are very much willing to spend their hard earned money just to watch outstanding films and its performers like Nora Aunor. In addition, some people believed that Nora is no longer relevant. It is quite sad that these situations happened and a lot of people are already surrendering that nothing can make a turnaround on these situations.
Well, I would like to believe that it can still be done. Let us tackle first the moviegoers. As one blogger would say, if one serves adobo, menudo, mechado, and tinolang isda, naturally, the tinolang isda will have to scream eat me. But if one serves tinolang isda on different kinds of fish, people will still eat it. The same is true with moviegoers. If inane movies and quality films run side by side, naturally those that will make them entertain get the upperhand. Now, let us take a look at CineMalay where only quality, independent, and experimental films are served. The audiences are still not there. What is really the problem? The problem is that it is served periodically and entertaining movies are like Vilma Santos, they are for all seasons.
Are there solutions, definitely there are and it takes time. The Filipino audiences need to be fed constantly with award winning movies from brilliant and magnificent directors like Bernal, Brocka, and Brillante for examples. How do you do it? As I suggested in my other post, free film showings of these movies in the barangay level. Local leaders should allot money for this kind of activity. They can also conduct town hall meetings after watching the movie and discuss similarities in the local setting and brainstorm for ways to improve and manage issues and concerns just like what they saw in the movie. There are other ways to condition the minds of movie audiences to be more favorable with critically acclaimed films. The operative word is conditioned or brainwashed, this is the logical thing to do because if you let them manage their own pleasure, no amount of promotion can make award winning movies be entertaining to the local audience.
Now let us go Nora Aunor, it is not about her when it comes to quality movies. Even if these future quality movies are starred with current box office stars, it is still not enough to invite people to watch these movies. I believed some of you readers can name some of these movies, Ploning, Lagarista, Thelma, these are not your run of the mill movies when compared with the usual stuff Juday, Piolo, Maja, and a host of other current artists did. The thing is Filipinos should be taught to watch a movie beyond the lead actors.
There is nothing wrong with being entertained. Each one of us have different ways of entertaining ourselves, however, isn’t it wonderful if we can learn to be entertained and at the same ponder and reflect?